Post it or perish: Negotiating the borders of social proof and authority - Skip Prichard

March 2, 2016. Skip Prichard, OCLC President and CEO, presents, “Post it or perish: negotiating the borders of social proof and authority” at the EMEARC Regional Council Meeting in Madrid. In it, Skip points out four principles -- visibility, reciprocity, creativity and authority -- that are important to understanding both selfies and much of the work that libraries do within their communities. These tendencies aren’t limited only to the “selfie generation,” but reach across demographic groups, as online technology cuts across generations.